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KFC Super Rugby | 2026

Rivalries run deep. Chicken runs deeper.

In the heart of Eden Park, KFC shows the unrivalled power of chicken to unite even New Zealand’s fiercest rugby rivals in a cinematic free-for-all.

45” Film

Agency: Special New Zealand

Client: KFC

Director: Lex Hodge

Stills Photographer: Sacha Stejko

CCO: Lisa Fedyszyn & Jonathan McMahon

Creative Director: Steve Hansen

Intermediate Creative: Sam Taunton-Clark

Work