NEW ZEALAND'S LITTLE HELPER

Greyhounds As Pets | 2025

The New Zealand government has outlawed greyhound racing - a positive move for animal welfare, but it meant that more than 2,000 greyhounds needed new homes. Not only was this going to be the biggest animal rehoming effort in New Zealand’s history, but there was a common misconception that greyhounds are high energy and hard to live with.

So, we enlisted the help of one of the world’s most famous ex-racing dogs - Santa’s Little Helper from the Simpsons, to help show New Zealand families that these retired racers make the best family pets.

Case study

Credit

Agency: Special New Zealand

Client: Greyhounds As Pets

CCO: Lisa Fedyszyn & Jonathan McMahon

Creative Director: Steve Hansen

Intermediate Creative: Sam Taunton-Clark